Tooth Fairy Survey: Cash Payouts Up In 2016.
USA Today (2/24, Haq) reported Delta Dental’s 13th annual Tooth Fairy survey found “cash payouts have soared during the past year to an all-time high average of $4.66,” up $.75 from 2015. The data shows also that the Tooth Fairy paid out about $290.6 million for lost teeth in the US in 2016, a 13.5% increase from the previous year. Delta Dental Vice President of marketing Jennifer Elliott said, “In addition to the excitement a visit from the Tooth Fairy brings, she also delivers lessons in finance and good oral health. ... Having conversations with children about good oral health habits, from an early age, can help establish strong habits for a lifetime, and the Tooth Fairy can be a great way to help spark those conversations.”